Business Intelligence Review:
What is
E-business? E-business is
as much a philosophy as a technology. E-business focuses on two words: openness
and integration. Few organizations have adopted all of the practices that
identify an e-business yet, while some firms have gone even farther. Some of
the practices that identify an e-business are listed below.
E-business is open business and business is simply the voluntary trading of
products and services (with money as a mechanism) for the mutual benefit of
all. E-business lets companies and customers communicate on the same level.
It's a revolution. The potential of e-business goes far beyond new
technologies; to impact and engage all aspects of a business - strategy,
process, organization, and systems; to extend the business beyond its own
boundaries - where there are no boundaries. . .
E-Business Solutions:
The e-business
solutions can be examined by the headings
Integrated Framework of major areas in eBusiness:
Business Intelligence: Business
Intelligence consolidates and analyzes raw business data and turns it into
conclusive, actionable information. Enables companies to tap into disparate
sources of customer, operational and market data and then use this information
to gain a competitive edge. It provides companies with the intelligence needed
to spot trends, enhance relationships, reduce financial risk and create new
sales opportunities.
Originally a term coined by the Gartner Group in 1993, Business Intelligence
(BI) is a broad range of software and solutions aimed at collection,
consolidation, analysis and providing access to information that allows users
across the business to make better decisions.
The technology includes software for database query and analysis,
multidimensional databases or OLAP tools, data warehousing and data mining, and
nowadays web enabled reporting capabilities.
It is applied across disciplines but especially in Customer Relationship
Management (CRM), Supply Chain Management (SCM) and, of course Finance.
Software vendors & BI topics from
their sites:
BI applications :
· Supply chain management (SCM)
· Customer relationship management (CRM)
Supply chain Management: Supply
chain management is about optimizing business processes and business value
in every corner of the extended enterprise -- from your supplier's supplier to
your customer's customer. Supply chain management can use e-business concepts
and Web technologies to manage beyond the organization, upstream and
downstream. It is the strategic approach that unites all steps in the business
cycle, from initial product design and the procurement of raw materials,
through production, shipping, distribution, and warehousing until a finished
product is delivered to a customer.
C R M: Customer Relationship Management, or CRM, is an information technology industry term for methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. For example, "if a marketing department runs an outbound campaign, all of the information about the customers and the program should be retained for the sales staff to follow up on, the customer service representatives to answer any queries, and technical support to provide any field support. The idea is to have the same information available to all in the company so that every product or service need of the customer is met. CRM implies that everyone in the enterprise is focused on the customer."
Success Stories:
Charles Schwab: Charles Schwab & Co. invested in a new technology platform to maximize productivity and increase the efficiency of its rapidly expanding e-business.
Delta Air Lines : Delta was looking to capitalize on new wireless technologies to establish the airline as a leader in providing value-added customer service solutions. The result? Increased customer satisfaction through services like personal travel itineraries and flight arrival/departure information, available on a variety of devices.
Corona Direct - "Our Teradata Warehouse makes it possible for us to perform extremely efficient analyses and to make very precise predictions on response rates," says Philippe Neyt, Director and Sales Manager for Corona Direct. Corona is a Belgian direct insurance company with a revenue of $25.8 million. The success of the company, much like yours depends upon its ability to analyze data and to understand its target customers
Coca-Cola Challenge: Intel delivers the solution
How does Coca-Cola (China) Beverages Limited (CCCBL) extend its brand-building
efforts to build interest and maintain the loyalty of the youth segment in
China?